T9 Legend: A Cultural Fusion in Tea Packaging

Designer Lv Ronghua's Award-Winning Package Design

Lv Ronghua, the creative director behind the T9 Legend, drew inspiration from the cultural significance of tea. Recognizing tea as a cultural carrier, Ronghua sought to tell the story of different teas through iconic totems belonging to the countries where the tea originates. The result is a package design that not only serves a functional purpose but also narrates a cultural tale.

The T9 Legend stands out for its unique properties. Tailored to the Chinese business people's pursuit of quality life during their trips, the selected teabag packages are adorned with totem icons. For instance, dragons, phoenix, and crane represent China, while elephants symbolize India. The packages, designed with special printing techniques to match the high quality of the tea, can be repurposed as storage boxes, adding to their appeal.

The realization of the T9 Legend design involved meticulous attention to detail. The high-quality feel is conveyed through an orange box with a grained leather texture, a black gilding logo, and eco-friendly paper in specific Pantone colors. The enhanced patterns further elevate the design, demonstrating the designer's commitment to excellence.

The T9 Legend was a project that spanned over a year, from March 2017 to May 2018. The design process was not without its challenges. The task of studying different tea cultures and presenting them in appropriate illustrations was time-consuming. However, this painstaking effort proved effective in attracting customers with the sense of beauty and ceremony embodied in the package design.

The T9 Legend has received recognition for its innovative design, winning the Silver A' Packaging Design Award in 2019. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that demonstrate outstanding expertise and innovation. The T9 Legend, with its strong technical characteristics and splendid artistic skill, certainly fits the bill.

In conclusion, the T9 Legend package design by Lv Ronghua is a testament to the power of design in marrying function with cultural storytelling. It serves as an inspiration for designers to think outside the box and create designs that not only serve a purpose but also tell a story.